Huey Magoo’s has carved out a niche in the competitive world of fast-casual dining with its focus on hand-breaded chicken tenders and a menu built around quality ingredients. Known for its fresh, all-natural chicken, Huey Magoo’s has quickly grown into a favorite among fans of Southern-style comfort food. Behind the brand’s rising popularity is a passionate team of owners who understand both hospitality and franchise growth. The story of Huey Magoo’s ownership is one of strategic leadership, food service experience, and a clear vision for the future.
Origins of the Huey Magoo’s Brand
Founded on Quality and Simplicity
Huey Magoo’s began in 2004 in Oviedo, Florida, when co-founders Matt Armstrong and Thad Hudgens college friends from Mississippi decided to bring their vision of great chicken tenders to life. Inspired by the simple pleasure of crispy, golden chicken paired with flavorful dipping sauces, they created a restaurant with a clear mission: serve the best chicken tenders using fresh, high-quality ingredients, and do so with heart and hospitality.
Local Beginnings to Broader Appeal
What started as a single-location eatery quickly developed a loyal following. Customers were drawn to the straightforward menu, which focused on a handful of items done exceptionally well. Word of mouth and consistent quality helped the brand slowly expand its footprint throughout Central Florida. But it wasn’t until a new team took over that Huey Magoo’s transformed from a regional gem into a growing national franchise.
The New Ownership and Executive Team
Michael S. Sutter and Andy Howard Take the Helm
In 2016, the ownership and leadership of Huey Magoo’s took a significant turn. Former Wingstop executiveAndy Howardjoined forces with partners includingMichael S. Sutter, taking over the company with the goal of building it into a national franchise brand. With extensive experience in restaurant development and franchise management, this leadership group brought the operational strength needed to scale the business effectively.
Andy Howard’s Role and Background
Andy Howard now serves as the CEO and President of Huey Magoo’s. Prior to joining the brand, he was Executive Vice President of Wingstop, where he played a major role in taking the company public and growing it into a national powerhouse. Howard’s career spans more than 35 years in the food industry, with a deep understanding of franchise development, marketing, and operations. Under his guidance, Huey Magoo’s has adopted a more aggressive growth strategy while preserving the quality and culture that made it popular in the first place.
Michael S. Sutter’s Contributions
Michael Sutter, another key figure in Huey Magoo’s ownership, brings legal and business expertise to the executive team. With a background in corporate law and franchising, Sutter provides strategic support in expansion and brand protection. His behind-the-scenes role has been crucial in structuring franchise agreements, overseeing compliance, and building the legal foundation needed for national growth.
Franchise Growth Under New Ownership
Expanding Beyond Florida
Since the leadership transition, Huey Magoo’s has expanded well beyond Florida, with franchise locations now in Georgia, Mississippi, Tennessee, South Carolina, and more. The ownership group has focused on controlled and sustainable growth, partnering with experienced franchise operators who share the brand’s commitment to excellence.
Strong Franchise Support Model
The new ownership has established a strong franchisee support system that includes:
- Comprehensive training programs for operators and staff
- Site selection and buildout assistance
- Marketing and branding support
- Operational guidance and vendor partnerships
This support structure ensures that each new Huey Magoo’s location maintains the same high standards found in the original stores.
Brand Vision and Core Values
The Filet Mignon of Chicken
Huey Magoo’s proudly refers to its tenders as the filet mignon of chicken, reflecting the brand’s emphasis on quality cuts of meat and clean, simple preparation. Unlike some fast-food chains that use processed or frozen chicken, Huey Magoo’s uses fresh, all-natural tenders that are never frozen and free from hormones and antibiotics.
Hospitality and Community
The ownership team also puts a strong focus on hospitality and community involvement. Each franchise is encouraged to participate in local events, partner with schools and sports teams, and give back to the neighborhoods they serve. This grassroots approach has helped build loyalty and trust in each new market.
Challenges and Strategic Decisions
Navigating the Competitive Landscape
The fast-casual chicken segment is highly competitive, with major players like Chick-fil-A, Raising Cane’s, and Zaxby’s dominating the space. The ownership group at Huey Magoo’s has responded by keeping the menu focused, the food quality high, and the customer experience consistent. Their approach avoids menu clutter and centers on delivering a product that speaks for itself.
Adapting to Market Changes
During periods of supply chain challenges and labor shortages, the leadership has emphasized flexibility and strong supplier relationships. Andy Howard and the executive team have worked to ensure franchisees have the tools and resources needed to adapt and thrive in a changing restaurant environment.
Future of Huey Magoo’s Under Current Ownership
A Vision for Continued Expansion
The ownership group has made it clear that growth remains a priority. With over 50 locations already open and many more in development, Huey Magoo’s is on track to become a recognized national brand. Strategic partnerships and careful franchisee selection remain central to this goal.
Innovation Without Overcomplication
While many chains expand their menus to chase trends, Huey Magoo’s ownership prefers a more focused approach. The brand may introduce seasonal items or limited-time offerings, but the core menu remains centered on tenders, sandwiches, salads, and wraps. This consistency helps build customer trust and operational simplicity across all locations.
Huey Magoo’s is a shining example of how thoughtful ownership and strategic leadership can elevate a regional favorite into a fast-growing national brand. Under the guidance of Andy Howard, Michael S. Sutter, and their team, the company has balanced quality, hospitality, and smart growth. Their commitment to premium chicken tenders, franchise support, and community values continues to set Huey Magoo’s apart in a crowded industry. As more people discover the filet mignon of chicken, it’s clear that this ownership group has built more than just a restaurant chain they’ve cultivated a brand with staying power.