Do Goodly Foods Ltd is a rising star in the UK plantbased food scene, combining tasty, healthy products with strong ethical values. Founded in 2021 in Crosshands, Carmarthenshire, Wales, the company is dedicated to handmade, glutenfree dips, sauces, and onepot meals that are free from artificial ingredients. Beyond simply providing nutritious food, Do Goodly Foods champions mental health and environmental sustainability making it a true example of a modern, socially conscious food brand.
Founders and Origins
Do Goodly Foods was started by friends Richard Abbey and Scott Davis, united by a vision to create plantbased foods that offer both taste and purpose. Their name Do Goodly reflects their mission: to do goodly, be goodly, taste goodly. From the outset, they focused on simple, natural ingredients and a commitment to handmade quality, all produced in Britain.
Product Range and Innovation
Originally known for their awardwinning vegan and glutenfree dips, Do Goodly Foods has expanded its lineup. In 2024, supported by Food Centre Wales and Tesco’s accelerator programme, the company introduced onepot meals and new sauces such as Mac n Greens, Mushroom Carbonara, Chip Shop Curry pots, plus a Chip Shop Curry sauce first hitting UK shelves in May 2024.
Dips and Sauces
- All plantbased, glutenfree, with no artificial additives.
- Chip Shop Curry Sauce includes simple ingredients like onions, raisins, garlic, fava bean protein and spices, delivering just 51 kcal per 50 g serving.
- Free from dairy and formulated to be lowfat, highfibre, and packed with protein and at least one portion of vegetables.
OnePot Meals
The onepot meals are a key recent addition, aimed at providing plantbased convenience for busy consumers. The range includes:
- Mac n Greens
- Mushroom Carbonara
- Chip Shop Curry
This expansion reflects both technical innovation such as improved texture and shelf life and emerging customer demand for quick, wholesome meals.
Brand Values and Ethical Mission
Healthy Body, Healthy Mind
One of the core commitments is mental health. Do Goodly donates 10 % of profits to the UK mental health charity Mind and uses its platform to raise awareness of positive mental wellness. Their message: a healthy body supports a healthy mind.
Sustainability and Waste Reduction
Sustainability runs through every aspect of their operations. They minimise food waste by using local wonky vegetables and only create products with a minimum nine-month shelf life. Packaging is 100 % recyclable and increasingly plastic-free.
Local Production and Ethical Sourcing
All products are handmade in Wales, with natural, plantbased ingredients. Their manufacturing environment meets the BRCGS standard, ensuring food safety and quality control.
Growth and Partnerships
Tesco Accelerator and Export
In 2024, Do Goodly Foods entered Tesco’s food innovation accelerator programme and received nonequity assistance, which helped them refine existing dips, develop new products, and extend distribution to UAE.
Support from Food Centre Wales
Technical guidance from Food Centre Wales aided product reformulation, shelflife testing, labeling, and scaling processes for the onepot meals. This support opened new retail channels and supported export ambitions.
Retail Presence
Do Goodly products are now stocked in major supermarkets, including Tesco, alongside independents and online platforms. The Chip Shop Curry pot and sauce launched nationwide in Tesco, marking a significant leap forward.
Company Structure and Contact
Do Goodly Foods Ltd operates from Cross Hands Business Park, Carmarthenshire (SA14 6RE). Managing director Richard Abbey also handles sales. They sell both ambient and chilled products and are classified as a small manufacturing business with 110 employees.
Impact and Social Responsibility
Charitable Contributions
By donating a portion of profits to Mind, Do Goodly reinforces its mission to match physical health with emotional wellness. This charitable model has garnered positive attention.
Environmental Impact
Emphasising food waste reduction and ecofriendly packaging, the company tackles environmental issues at multiple points in its supply chain.
Accolades and Recognition
Shortly after launch, their vegan, glutenfree dips won a Great Taste award and secured listings with UK wholesalers and national stores. Their products continue to receive favourable reviews, reflected in a 4.1/5 rating from customers.
Future Outlook
Do Goodly Foods appears on a strong upward trajectory. Their participation in accelerated programmes, export launch, and product innovation place them for steady growth through 2024 and beyond. Their sustained focus on mental health, sustainability, and quality positions them well in the expanding plantbased market.
Do Goodly Foods Ltd shows how a small, purpose-driven team can make a big impact. With plantbased, glutenfree products free from artificial ingredients, and a mission that supports mental wellness and environmental sustainability, they’ve built a brand that feels good and does good. From humble dips to a growing range including sauces and onepot meals, their commitment to quality, ethics, and growth is clear. As they scale into supermarkets, export markets, and deeper social impact, Do Goodly Foods represents the future of conscious, delicious food.
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